Recently, Nousmedis and Sales Layer held a joint webinar dedicated to a topic that is transforming the way manufacturers manage their product information: catalog automation with PIM.
The event, titled “How Manufacturers Speed Up Time to Market with PIM and Catalog Automation” was primarily aimed at the United States market, with B2B clients interested in automating their catalogs. However, professionals from various countries and sectors interested in optimizing their publishing processes participated.
For 45 minutes, attendees learned how using a PIM, combined with automation tools like EasyCatalog and Adobe InDesign, allows for the creation of catalogs, listings, and price lists in a more agile, accurate, and scalable manner.
A forward-looking introduction
The session was led by Marissa Bach, Enterprise Account Executive at Sales Layer, who opened the webinar by explaining the fundamentals of Product Information Management (PIM) and how it becomes the backbone of any data strategy in B2B environments.
Marissa highlighted the importance of catalogs as a driver of trust and conversion in the professional channel, and reviewed the key features of Sales Layer’s PIM: data centralization, quality control, multilingual management, and direct connection to marketplaces and eCommerce.
Best practices in catalog creation
Next, Javier Gómez, founder and CEO of Nousmedis, took the floor to offer a masterclass on best practices for creating automated catalogs.
Javier reviewed the essential elements for an efficient publishing process:
- Define a clear product hierarchy from the start.
- Assign unique identifiers to each reference.
- Normalize attributes and unify measurement systems.
- Standardize images and maintain consistent routes.
- And, above all, validate the quality of the data before layout.
His message was clear: automation only works if the data is well prepared.
The most anticipated demonstration: the EMUCA case
The most exciting part came with Virginia Zapico, data and graphic design specialist at Nousmedis, who demonstrated live how the entire process is realized through a real-life case study: EMUCA.
EMUCA, a leading international company providing solutions for the furniture industry, needed to optimize the management of a catalog with more than 4,000 products, 25,000 images, and 8 languages.
Thanks to the combination of Sales Layer PIM and the automation developed by Nousmedis in InDesign using EasyCatalog, its team achieved:
- Drastically reduce layout times.
- Eliminate errors and duplications.
- Publish updated multilingual versions every year.
- Maintain complete control over brand aesthetics and consistency.
During the demo, Virginia showed how dragging a product from the data panel automatically updates all fields in the layout, how tables adapt to the page width, and how a simple action allows the entire catalog to be translated into another language in seconds.
A demonstration that made clear the real impact of automation on professional publishing.
More than a webinar: a shared vision
The webinar concluded with a Q&A session covering topics such as template flexibility, managing large volumes of data (more than 50,000 SKUs), and connecting to platforms like Shopify and Magento.
The conclusion was unanimous: when data is accurate, creativity multiplies.
Both Nousmedis and Sales Layer agreed that the future of B2B publishing lies in combining intelligent data structures with flexible, automated design processes.
Better seen than told:
You can relive the full webinar here:
And if you want to see how automation would work in your own catalog, we invite you to:
- Request a custom Proof of Concept → Contact us
- Try EasyCatalog free for 30 days → Request your trial
At Nousmedis, we would like to thank Sales Layer for their collaboration and trust in this joint webinar. It has been a pleasure to share knowledge, experiences, and a shared vision of how automation and structured data are transforming catalog creation and automation in the B2B sector.