This September 30, 2025 at 11:00 AM EDT (5:00 PM CEST), Nousmedis and Sales Layer will host an exclusive webinar showcasing how catalog automation with PIM and InDesign can transform the way you manage product information.
Sign up now and take the first step toward error-free automation.
In today’s industry, speed and accuracy are key to competition. Catalogs (whether printed or digital) remain an essential tool for selling, communicating, and building trust with customers and distributors. However, in many industrial companies, the reality is different: endless manual processes, data scattered across multiple Excel spreadsheets, errors in pricing or descriptions, and delayed launches that directly impact sales.
At Nousmedis, we know that automation is the answer, which is why in 2025 we’ve joined forces with Sales Layer to offer a free webinar in which we’ll show, step by step, how to move from the challenges of manual management to the order and agility of automated publishing.
What will you learn in the webinar
For 45 minutes, you’ll see practical examples and a real-life success story that will help you visualize how to transform your publishing processes:
- Welcome and introduction
We’ll start by introducing Sales Layer, Nousmedis, and Emuca, and we’ll tell you why we’ve prepared this webinar and what practical ideas you can take back to your company from day one. - The great challenges of the industry
Marisa Back (Sales Layer) will explain the main pain points faced by manufacturers and distributors: scattered data, manual processes, outdated catalogs, and the constant pressure to get to market faster without sacrificing quality. - The role of PIM (Product Information Management)
You’ll learn what a PIM is, how it centralizes all product information, and how it ensures that data is always complete, up-to-date, and ready for any channel. - Automation with Nousmedis
With Javier Gómez Laínez (Nousmedis), you’ll learn how a PIM can be connected directly to InDesign using EasyCatalog, eliminating copy-and-paste work forever. Thanks to smart templates, you can generate catalogs, price lists, or technical sheets in hours instead of weeks, reducing production time by up to 80% and eliminating human error. - Success story and live demo: Emuca
Virginia Zapico (Nousmedis) will present the case of Emuca, an international company with more than 4,700 references and 25,000 images in its catalog, which needed to produce catalogs of more than 800 pages in eight languages. You’ll see firsthand how an entire catalog is automatically updated in a matter of minutes thanks to the PIM + InDesign integration. - Q&A panel
You’ll have the opportunity to have your questions answered live and receive practical advice directly from experts at Sales Layer, Nousmedis, and Emuca.
Who are the speakers?
Marisa Back (Account Executive, Sales Layer)
Marisa has extensive international experience in the tech and SaaS sectors. She has worked with global brands at companies such as Twitter and SAP, leading sales, digital marketing, and paid social projects. She currently helps companies with complex catalogs find scalable solutions through Sales Layer, connecting their product information with B2B, B2C, and D2C channels in an agile and efficient manner.
F. Javier Gómez Laínez (Founder & CEO, Nousmedis)
With over 30 years of experience in consulting, training, and publishing processes, Javier specializes in catalog automation and optimization. An official distributor of EasyCatalog for Spanish-speaking countries, he has supported numerous companies in the digital transformation of their publishing processes thanks to his industry expertise. He is also a professor at Elisava in the Master’s program in Editorial Design.
Virginia Zapico (Data Analysis & Graphic Design, Nousmedis)
Virginia is a graphic designer specializing in editorial process automation. Her work focuses on transforming traditional layout into optimized workflows that reduce errors, save time, and increase the quality of publications. She also teaches Master’s programs at Elisava in creative production and has collaborated with international publishers such as Penguin Random House.
Why you should attend
This webinar is ideal for manufacturers, distributors and retailers who:
- They deal with last-minute errors in prices, descriptions, or images.
- Lidian con errores de última hora en precios, descripciones o imágenes.
- They need to publish in multiple languages or international markets.
- They seek to improve design quality without losing agility.
- They want to combine the power of paper with the flexibility of a digital catalog.
In 2025, with the merger of Sales Layer (PIM), Nousmedis (catalog automation), and Emuca (real-life case study), you can participate in our webinar and see how a well-planned strategy can completely change the way your company manages and publishes product information.
Get your spot and join us on this journey from chaos to clarity. Don’t miss it!