At Nousmedis, we’re always on top of the latest technological innovations that can transform product and data management in the B2B space. Therefore, we’re pleased to announce a major update for 2025 from Sales Layer, our leading strategic partner in Product Information Management (PIM) solutions. With its advanced platform, Sales Layer optimizes the way companies manage, enrich, and distribute product data.
Sales Layer is a leading PIM platform that enables companies to centralize, manage, and distribute their product data efficiently. Thanks to its ability to integrate with other software systems, Sales Layer facilitates data synchronization across platforms, improving productivity and information quality throughout the entire product management process.
What’s new in the 2025 Sales Layer update
Now, with the Sales Layer 2025 update, the platform introduces several key enhancements, including new integrations, advanced artificial intelligence (AI)-powered features, and a more powerful API. These updates are designed to simplify and streamline the work of marketing, sales, and operations teams, allowing them to manage product information more quickly and accurately.
1. B2B integrations for full connectivity
Sales Layer has expanded its integration network, enabling product data to be connected to more than 25 leading solutions such as SAP Ariba, Salesforce, Oracle, and HubSpot. This real-time integration improves data synchronization, minimizes errors, and optimizes product distribution to ecommerce, procurement, and CPQ platforms. This allows sales teams to focus on what really matters: selling, not correcting spreadsheets.
2. Advanced PDF generator for custom catalogs
Creating product catalogs is now faster and more flexible than ever. The Advanced PDF Generator lets you create customer-ready PDF catalogs in just seconds, with full control over the attributes to include: specifications, images, prices, languages, currencies, product lines, and more. With this tool, you’ll streamline B2B documentation for sales, distributors, and procurement, all aligned with your brand identity.
3. The new API 2.0: flexibility and power for your workflows
The Sales Layer API 2.0 now supports full operations on products, categories, and attributes, based on the OData v4 standard. This API natively integrates with popular platforms such as Power BI, Azure, and SAP, simplifying integration flows and ensuring data consistency across all systems. If you plan to use it, you can request an API Key and begin integrating the API into your workflow.
4. AI Hub: Boost productivity with artificial intelligence
Sales Layer’s AI Hub introduces advanced artificial intelligence into your product data flow. With this tool, your teams can automatically generate product descriptions, streamline the translation process, accurately enrich data, and assign UNSPSC codes more quickly. This integration into your workflow facilitates more efficient management and allows teams to focus on strategic tasks.
5. Sales Layer MCP server: secure and direct access to your data
Sales Layer’s MCP Server provides direct and secure access to your product data for AI tools like Claude. This server runs locally, ensuring high security standards, and is fully compatible with Claude Desktop, enabling the creation of automated content, product assistants, and other innovative AI-based use cases.
Conclusion: A new era for product data management
With this update, Sales Layer positions itself as the central hub of an intelligent B2B ecosystem, simplifying product management and allowing teams to focus on higher-value tasks. From advanced integrations to artificial intelligence, each tool is designed to increase efficiency, reduce errors, and accelerate workflows.
If you want to stay up to date with the latest news and updates on product management solutions, integrations, and B2B technology, be sure to follow our blog. Stay tuned for our upcoming posts to find out how we can help you improve your business efficiency!