We are thrilled to announce the new partnership between Nousmedis and Publitas. This collaboration brings together the strengths of two leading companies in the catalog and e-commerce space, and we couldn’t be more excited about the opportunities it will create.
At Nousmedis, with a highly specialized multidisciplinary team, we focus on catalog automation and optimization of editorial processes.
Publitas, on the other hand, offers an innovative platform for interactive digital catalogs, providing an immersive shopping experience designed to inspire customers while complementing both the online and physical stores of our clients.
By joining forces, Nousmedis and Publitas will make product content creation and management easier than ever, achieving new levels of efficiency, accuracy, and scale in marketing processes.
A partnership to empower our clients
Thanks to this partnership, Nousmedis and Publitas optimize the entire catalog creation and publishing lifecycle. This means you can go from raw product data to a fully designed and digitally published catalog faster than ever. Together, we make generating a catalog and sharing it with the world much quicker. Previously, this process took weeks of design, review, and distribution.
Below, we highlight some key benefits this collaboration offers our clients:
- Unprecedented efficiency: Automate and create catalogs in minutes. Nousmedis’ automation technology handles the heavy lifting of layout and content updates, while Publitas enables publishing these catalogs online with a single click. You can speed up product content creation and management, achieve new levels of efficiency, and free up your teams for higher-value tasks. Routine updates, such as price changes or the addition of new products, are applied and published almost instantly, keeping content fresh with minimal effort.
- Accuracy and consistency: Eliminate errors and always use up-to-date data. With Nousmedis’ data-driven approach, your catalog content is directly linked to reliable product information sources (such as PIM systems or databases). This ensures that every price, description, and image is accurate and consistent across all materials. When a catalog is published through Publitas, you can trust that it contains precise, up-to-date information, drastically reducing the risk of costly errors or inconsistencies for customers. Maintaining a single source for product data means your digital catalogs are always synchronized.
- Agile scalability: Increase content production without increasing workload. The joint Nousmedis and Publitas solution is designed for high volumes and growth (i.e., “scalability”). Need to produce catalogs for multiple countries or brands? Or update digital brochures weekly? Automation makes it easy to replicate layouts and adapt content, while the Publitas platform smoothly manages the distribution of multiple publications. Our partnership allows you to create more versions, more frequently, and in multiple languages—all without linearly increasing effort. In other words, you can do more with the same resources, meeting the demands of omnichannel retail at full speed.
- Rich and interactive customer experiences: Engage your shoppers through digital innovation. Once your content is automated by Nousmedis, Publitas turns it into an interactive online catalog that can be shared across web, mobile, email, and social media. Consumers can browse a digital catalog, view embedded videos or animations, click on product hotspots for more details, and even add items to their cart directly from the catalog. This creates a seamless cross-channel experience, maximizing the value of your product data by transforming static pages into shoppable digital experiences. Retailers can reach customers wherever they are and offer an inspiring, convenient browsing experience that drives purchases.
In essence, the Nousmedis + Publitas partnership makes catalog creation smarter, faster, and future-ready. We are offering a comprehensive solution: from automated content production to immersive digital distribution. This collaboration exemplifies our shared mission to help our clients thrive in their digital transformation initiatives.
Looking ahead
Looking forward, Nousmedis and Publitas clients will benefit from a more integrated service offering. Whether you are a current client or a brand exploring digital catalog solutions, this partnership means you can rely on best-in-class tools and expertise at every step of the catalog publishing process. We believe this collaboration will empower our clients to create richer content with less effort, ultimately enhancing the shopping experience for their end consumers.
We look forward to seeing how our clients leverage these enhanced capabilities to create catalogs and grow their businesses. Stay tuned for more updates and success stories as we embark on this journey together!
Contact us and discover how to implement this solution in your business.