Client presentation: GYEMO
GYEMO is a Galician company with nearly 40 years of history (a milestone to be proudly celebrated in 2026), operating as a wholesale distributor of electrical supplies and specializing in lighting solutions. From its headquarters in A Coruña and with a 3,500 m² warehouse housing over 7,000 product references, GYEMO serves professionals across mainland Spain and the Balearic Islands every day. With a strong focus on product catalog automation for electrical supplies, its offering goes far beyond electrical products: LED lighting, household items, ventilation, heating, plumbing, and hardware make it a comprehensive, agile, and reliable supplier.
With a human, approachable, and agile mindset, GYEMO has positioned itself as a strategic partner for professionals in the sector, offering easy purchasing, competitive prices, and fast, flexible service. As a modern and growing distributor, its commercial and marketing teams face the annual challenge of preparing and updating product catalogs and price lists with thousands of references, fluctuating prices, and a fast-paced market.
The challenges: What problems needed solving?
GYEMO came to Nousmedis with a clear need: to gain efficiency in the creation of its technical catalogs and pricing documents without sacrificing visual clarity, design, or usability. Their marketing and design team knew a change was necessary but were also aware of the challenges: adopting new catalog automation tools can be both exciting and intimidating.
It’s perfectly normal to have doubts in the beginning… Will we be able to learn how product catalog automation for electrical supplies works and handle the technology? Will we really save time, or will it add complexity? Will we gain more time for creative work, or lose control over the content?
In GYEMO’s case, we were fortunate to work with a brave management team that not only embraced automation but also placed full trust in their team, providing them with the time, space, and autonomy they needed to adapt to the change.
The result was exemplary: the marketing team rose to the occasion. Collaborative, curious, and committed, they worked side-by-side with us to understand, question, learn, test, and move forward. Their dedication was total and their evolution, inspiring.
Before automation, the GYEMO team faced some operational pain points:
- Scattered information: Product data was fragmented across their internal ERP, making it difficult to manage consistent catalogs.
- Manual updates with high error risk: Updating prices, descriptions, and technical specs was done manually—prone to errors.
- Inconsistent design: Product presentation lacked a unified format, resulting in visual and branding inconsistencies.
- Disconnected from digital platforms: Product information was not automatically updated on the website, making it hard to maintain consistency across print and digital.ales impresos y online.
The solutions: How we automated an electrical product catalog
Rather than simply implementing a tool, Nousmedis approached the project of product catalog automation for electrical supplies as a full transformation process: from data structure to visual presentation.
1. Structured Data Model
A custom data model was designed to meet GYEMO’s needs, clearly defining data types (text, numbers, booleans, etc.) and creating hierarchies like categories, subcategories, and product variants. This allowed for a logical, scalable database structure within the selected PIM system.
2. Sales Layer integration and ERP automation
Sales Layer was implemented as a PIM (Product Information Management) system to centralize all product data. It was connected to GYEMO’s ERP, enabling automatic updates of product information, including prices and promotions. It was also integrated directly with the website to ensure real-time synchronization.
3. Standardized design and automated layout
Nousmedis developed flexible, standardized templates using EasyCatalog to automate catalog layout. This ensured a consistent presentation, reduced errors, and shortened production times. The GYEMO team was trained to manage data exports on their own, granting them full autonomy.
4. Web integration
A custom solution was created to link Sales Layer to GYEMO’s website, achieving real-time synchronization. As a result, both printed and digital catalogs pull from the same source of truth, ensuring total consistency.
Results: Efficiency, autonomy, and a competitive Professional Catalog
Following implementation, GYEMO experienced clear, measurable benefits:
- ⏱️ Significant time savings: Catalog production is now much faster.
- ✅ Improved accuracy: Human error was reduced thanks to automation and centralized data.
- 🎯 Operational efficiency: The team can now focus on strategic tasks instead of repetitive ones.
- 💡 True autonomy: GYEMO manages its own catalogs without needing external tech support.
- 🌐 Multichannel consistency: Product data is uniform across print, web, and other platforms.
Fig. 1: Example GYEMO catalog pages; light bulbs.
This project shows that product catalog automation for electrical supplies is a matter of people, trust, and process. GYEMO committed to change, invested in digital transformation and training, and now leads its own editorial workflow with confidence and efficiency.
Wondering how product catalog automation for electrical supplies works?
At Nousmedis, we help companies like GYEMO:
- Structure product data with an efficient model
- Manage catalogs using PIM systems like Sales Layer
- Automate layout using tools like EasyCatalog
- Keep their digital platforms constantly updated
📩 Interested in working with us? Let’s talk.